1. Long form content is back
We’re sure by now you’ve noticed the trend of long form visual content making a comeback on social media.
Instead of the quick, snappy, 10-to-15-second videos many have grown accustomed to in recent years, creators are producing more content that lasts for a minute, if not longer.
In many respects, this allows their storytelling to shine through, providing a platform for visual and storytelling elements to shine through. With Artificial Intelligence becoming increasingly normal, long form content allows brands and creators to develop and refine a genuine relationship with their audience.
2. Nostalgia sells
Nostalgia has always sold. Most marketers, regardless of generation, know this fact. Yet, in 2024, it feels as though nostalgia, particularly on social media, is selling more than ever.
Film cameras are back in vogue for product shoots. Digital cameras are experiencing a mini-renaissance. Throwback content is back, and 2024 will continue showing this more than ever before.
3. AI’s prominence will increase
AI is the latest tech buzzword with the potential to completely revolutionise the way we live and operate. While many in the social media space are yet to completely integrate into their operations, expect 2024 to see an increase in this integration across the board.
From a content perspective, AI is being increasingly used to manufacture content. Whether this be related to the animations or footage utilised in a Reel or video or through the software used to seamlessly edit content, the AI revolution is here. And it’s here to stay.
4. Storytelling isn’t linear
Like a great Guy Ritchie film, social media storytelling isn’t linear. With the rise of longer form videos providing creators more freedom to express themselves and tell their stories their way, 2024 will see an increase in non-linear storytelling.
In fact, TikTok’s 2024 Trend Report explained storytelling is becoming more frantic with stories starting at their end, and multiple story arcs playing out in the same piece of content.
5. Influencers to increase product placement
Have you ever watched an ad that felt like an ad but didn’t look like an ad? The product is there, in your face, throughout the whole time, just without being an in-your-face, overt advertisement.
6. Brands will take a relaxed approach to content
In 2024, brands are dropping their more serious approach to content. Instead, they’re opting for a more relaxed and playful approach to their content, intending to tap into the voice of the internet.
7. BTS content to rise
With AI increasing in prominence, consumers will be searching for greater authenticity and individuality in their content in 2024. A core part of this is behind-the-scenes and day-in-the-life content, which provides a snapshot of the person and process behind an individual’s favourite account.
Creating this additional transparency allows for a deeper connection between creator and consumer.
8. Social media, the new search engine?
It’s becoming increasingly popular for younger generations to utilise social media apps, particularly TikTok and Instagram, as search engines.
According to research, half of Gen Z (people aged 12 to 27) use Instagram and TikTok as search engines, meaning creators and accounts should utilise keyword search and SEO in their posts to ensure they maximise their exposure and reach.
