The brand world has been busy and we’re here to serve the highlights.

 

AI continues to be a hot topic and it’s shaking things up. Take Expedia – they’ve developed a new tool which turns Instagram Reels into bookable holidays.

 

Offline stunts still hit. XXXX floated Gold Beer cans down the Brisbane River for the Maroons and Liquid IV refilled Bondi Icebergs to spotlight Aussies’ widespread dehydration.

 

And the big news? Hailey Bieber’s Rhode just sold to e.l.f. for $1.56 billion.