Instagram’s in their soft launch era 💅

Anytime Fitness is chasing endorphins, not perfection – flipping gymtimidation on its head with their campaign Find Your Fitphoria, a feel-good campaign that sweats the feels over stats. Instagram’s quietly starting to serve up Trial Reels, letting creators and brands test the waters before diving into the feed (soft launch culture stays undefeated). And Alex Hayes? He’s teamed up with Maui Jim to put the Ho’okipa Ultra sunglasses through sun, surf, and whatever else the adventure throws at him.

Read on 👇