IRL beauty just levelled up 🫦

Winter is in full swing and social never stops.

Brands are betting big on local identity to drive global impact and IRL moments to spark connection. Mecca is turning everyone’s attention back to the importance of retail presence while Cetaphil ANZ harnessed the power of influencer-led storytelling on a snow-covered brand trip.

Meanwhile, YouTube’s testing a new Collab feature to boost cross-channel discovery while Instagram is quietly rolling out an official Repost feature.

Don’t miss out 👇