Nothing beats a Jet2 holiday ✈️

Jet2 leaned all the way into being the butt of the joke – turning savage memes about budget airlines into actual boarding passes, proving that self-awareness (and free flights) go a long way online. Meanwhile, DiDi went delightfully unhinged. Their “Say Yes” campaign ditched the polish in favour of chaotic spontaneity, grabbing attention by being just weird enough to stop the scroll.

On the platform side, Instagram finally gave carousels their long-overdue glow-up and TikTok brought creator search to desktop, because big ideas deserve bigger screens.

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