Social media is a core function not only of modern daily life but also of modern business life. Cast an eye over any successful business and you’ll find a successfully run social media account; one which aligns with the and connects consumers to the brand’s ideals and ethos.
With millions of users and hundreds of thousands of accounts, social media management in 2024 can be sink or swim at times. Creators, influencers and businesses alike need to be as savvy as possible to maximise their social media returns.
This can be done in several different ways, including utilising a social media posting tool to ease some of the burden social media can create.
10 of the best social media management platforms
Hootsuite
As far as content management systems go, Hootsuite is among the best. A platform that allows you to post across multiple platforms, and crucially reply to comments on posts through its dashboard, Hootsuite is ideal for large businesses with large social media followings.
Airtable
Not a content scheduling service, Airtable allows its users to create workflows related to content creation and systems that trigger auto-posting. It allows its users to schedule and track goals, objectives, tasks and timelines.
Canva
Everyone knows the basic functions of Canva. But, did you know the software’s Pro version boasts a social media scheduler and planner, with the capacity to post on Facebook, Instagram and Twitter, among others.
Not only does Canva allow you to create your content, but it also schedules and posts it, making it a true one-stop shop.
Mailchimp
While commonly perceived to be an email marketing tool, Mailchimp can also be integrated with Twitter, Facebook and Instagram, allowing businesses and social media managers to create and schedule content for these platforms.
Meta Business Suite
Exclusively useful for Meta platforms Facebook and Instagram, Meta Business Suite allows users to schedule content and ads on these platforms with relative ease.
Post Planner
Not only does Post Planner possess every tool necessary for social media success, but it also proudly boasts fantastic efficiency. It allows users to find, plan and post content on all of the major and minor social media platforms.
Buffer
Not only a social media posting tool, Buffer provides users with tools to grow their social media presence. Critics of the service state it’s light on features and doesn’t provide analytics for all platforms. But, it’s simple and user-friendly, meaning it has value to social media managers and creators alike.
Tailwind
Originally a social media scheduler specifically for Pinterest, Tailwind has expanded its operations to include Facebook and Instagram, two of the world’s largest social media platforms. It allows users to create personalised posting schedules and interval planning, amongst other features.
SocialPilot
Great for social media agencies, SocialPilot allows managers and marketers to schedule content across all the major social media platforms, such as X, TikTok, Instagram and LinkedIn. For anyone with a wide range of social media accounts to manage, SocialPilot is a cut-price platform that will allow them to manage their content with relative ease.
Sprout Social
One of the leading social media management programs around, Sprout Social’s suite of offerings covers just about every necessary base. Not only does the service schedule content and provide analytics for all major platforms, but it also allows users to plan a social media strategy.
Sprout Social’s analytics dashboard provides insights for both paid and organic posts while helping users decide what times are best for posts.
