tbh Skincare went there 🚗

Brands are playing with fire – and some are loving the heat. tbh Skincare doubled down after backlash to their viral ‘Gen Z boss in a Mini’ moment, turning controversy into conversation with their recent Mini Cooper campaign. Meanwhile, the Victoria-owned Transport Accident Commission dropped a jarring road safety campaign naming Aussie drivers as the country’s deadliest predator – and it’s got everyone talking.

On the platform front, Pinterest is making every pinner’s dream come true with a bespoke vintage shopping experience while Meta’s taking lip-sync to the next level, using AI to dub and sync content across languages.

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