Celebrities love slapping their faces on products but Sydney Sweeney selling limited-edition soap made with her actual bathwater? We didn’t see that coming.

Dove got into the soap action too – this time in response to Nike releasing an Air Force 1 model that comes dirty but gets whiter as you wear them. Dove saw the conversation it was generating and created social content that got influencer Cam Wilder to wash his dirty Nike shoes with a bar of soap – or ‘Care Force One’ – to clean them.

Soap clearly had a moment this week. Here’s what else made waves. 👇