The week Chris Martin consciously uncoupled another relationship 👀

Since last week, brands and platforms have created moments that feel both regionally grounded and wildly bold. Ruby the Roo is now fluent in Mandarin, taking Aussie tourism into eastern markets for Tourism Australia. Meanwhile, Coldplay accidentally turned their crowd cam into a scandal spotlight – a reminder that live moments can carry unexpected weight.

On the grid, YouTube is doubling down on transparency and creator-led performance while the never-ending US TikTok saga ensues – and we’re here for it.

We’ve got the low down, down below 👇