Two Palms collaborated with Rugby Australia and Defender to develop and produce a content platform that bridges Defender’s “Embrace the Impossible” ethos with the spirit of the Wallabies. From pre-production through post, our team delivered hero film assets, social cut-downs, and localised creative for Defender’s global and regional channels.
To build a meaningful connection between Defender and the Wallabies’ fan community by showcasing shared values of courage, capability, and perseverance. The campaign aimed to inspire Australians to pursue their own impossible challenges on and off the field while strengthening Defender’s position as the vehicle for those who go further and dare more.
Through an emotion-led storytelling approach, Two Palms captured the raw energy and determination of the Wallabies in motion. Our team embedded with players and fans to tell human stories that reflect grit, unity, and adventure all central to Defender’s brand DNA. Visual storytelling that drove engagement across Defender’s owned channels, amplifying reach and resonance among sports and adventure audiences.