Two Palms partnered with Red Bull Germany to produce a range of playful and high-impact social assets designed to build anticipation for the MotoGP at the Red Bull Ring. The objective was to merge the worlds of hard enduro and MotoGP by showcasing Mani’s unique skills on the track, creating entertaining content that resonated with fans both in Germany and internationally. By producing assets in both German and English, the campaign aimed to maximise engagement across diverse audiences.
Over two days of filming we captured Mani tackling unconventional lines at the Red Bull Ring, from gravel runs and tyre jumps to full off-road moments. The content was elevated with creative challenges including a reaction test against fellow Red Bull athletes, a head-to-head bike comparison between enduro and MotoGP machines, and a two-seater MotoGP ride that pushed Mani to his limits. Each piece was crafted for social-first consumption, blending high-octane action with humour and relatability to spark excitement for the race weekend.