Saarland Tourism

Adverts

Brief in a tweet

Inspire sporty adventurers to discover Saarland by capturing the raw beauty of its trails, forests and roads through striking, social-first visuals.

The Insight

Two Palms partnered with Saarland Tourism to produce a suite of dynamic content aimed at positioning the region as a must-visit destination for outdoor enthusiasts. The objective was to showcase the area’s natural terrain as a playground for road cyclists, runners and nature lovers, encouraging travel through emotive storytelling and high-impact visuals. Deliverables included both video and stills, crafted to thrive across social channels and digital platforms.

What we did

We took a full-service approach, handling everything from location scouting and casting to on-the-ground direction and post-production. Shooting across Saarland’s rolling hills, dense forests and open roads, we leaned into the elemental feel of the landscape, using natural light and dynamic movement to highlight the region’s untamed charm. The result was a collection of versatile, adventure-driven assets designed to energise Saarland’s identity and attract a new generation of active travellers.

360

Advertising Campaign

30+

Video Assets

25+

Key Campaign Imagery