Serge Ibaka

How Hungry are You?

Brief in a tweet

Produce and film an episode of Serge Ibaka’s infamous ‘How Hungry Are You’ series alongside German Football star Jamal Musiala. The episode was to be in an interview format with a series of challenges Musiala had to complete and if he failed, had to drink some not so tasty punishment concoctions.

The Insight

Execute from Pre-Production to Post Production 1x long form episode of ‘How Hungry Are You’ including 7x social cutdowns, taking into account both Serge and Jamal’s busy schedule which is never easy to juggle.

What we did

We sourced a local chef to create the dishes, a local crew from lighting to make up to make sure everything looked up to the high production standard of the original ‘How Hungry Are You’ and then turned the edit around in 3 days after the shoot to be in time to leverage the buzz around the Euro’s in Germany. We also created bespoke social media content for Serge, Jamal’s channels to further amplify the long form content piece. In the end, there was some great feedback from fans and client with Serge’s first episode featuring European talent considered a great success, with over 4 Million organic views.

7m+

Organic Views

1

Long Form Youtube

7

Social Video