We were tasked to create engaging and relevant content ideas for each of the Athletes to follow both individually and collectively as a group, film each idea and then edit them on site to be posted live before the event started. The content was to include ‘viral’ trending ideas as well as reactive content of each athlete that could be used in the event of their success at Roland Garros.
Creatively, we came up with the trending social ideas on site using our existing social media knowledge, then, with just a team of 2, we had only 10-15 minutes with each athlete to shoot 2-5 social media ideas. Timing and ensuring everything was setup before they arrived at the Adihouse was paramount. Once we shot with the athlete, editing occur straight away to ensure that we could get content out in a timely and reactive manner. This resulted in Adidas Tennis most successful social campaign at an Adidas house event with massive positive sentiment which we were very proud of.