O’Neill partnered with Two Palms Media to craft a comprehensive 360-degree digital campaign aimed at re-establishing the brand’s authenticity within the core snowboarding community. The objective was to resonate with core snow audiences by reinforcing O’Neill’s legacy and aligning it with the culture and values of the modern core and authentic snow brands. The campaign sought to build credibility, and hype it’s audience for the new season
To achieve this, we designed a campaign that leaned into O’Neill’s heritage and celebrated its authentic connection to snowboarding culture. By embracing a raw, minimalist aesthetic and showcasing real riders, unscripted moments, and iconic snowy landscapes, we crafted a campaign that felt grounded and true to the audience. The content spanned digital and social platforms, featuring immersive video storytelling, athlete-driven collaborations, and strategic placements within niche snowboarding communities. Every element was tailored to reflect O’Neill’s authenticity and cement its position among the most respected brands in the snowboarding world.