Throughout childhood, our father figures represented the adventure lifestyle and introduced us to their adventure hobbies like bike riding, surfing, and everything in between. Through this. They taught us how to run far and wide into a world of adventure, a trait we hold onto into adulthood.
Humans crave routine for the structure & sense of control it brings. However, lost among this sameness are the moments of excitement that make life feel lived. From this we created a social media-led campaign for Father’s Day that drives preference for giving adventure over traditional “dad” gifts for his current hobbies.
We knew it would be a hit, and Adrenaline trusted us to deliver their best performing YouTube asset of all time. Looking to build a best-performing campaign for your brand? Get our Sydney content production agency to do the work for you.