To cut through the noise and capture the attention of the target audience, we needed to establish a genuine connection and build trust. Diverse perspectives engage and build brand loyalty, while localised messaging ensures relevance. We needed to get noticed, foster trust, and become the go-to brand through creative collaboration.
We onboarded three creative advocates in the US and Canada over a 12 month period to create a suite of branded content including hero long-form content, BTS videos, tutorials, stills and monthly reviews. Content authentically highligthed the Atomos products, and how they can be effectively integrated into the production process.