Sydney Running Festival

Brief in a tweet

Drive event registrations, announce Blackmores Sydney Marathon as a candidate for Abbott World Marathon Majors and maintain a regular drumbeat of editorial media coverage throughout the campaign period (July – September).
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The Insight

What we did

We developed an ‘Always On’ press office that comprised of 4 x phases: Prepare, Launch, Sustain and Finish Line.


Ensured all back-end planning and requirements were locked in prior to launch. This included developing a robust campaign media strategy with key campaign dates/announcements, collating a media suite of assets and aligning with key government partners, charities and sponsors.
2 x ambassadors (Dan Churchill and Cathy Freeman) and 6 x influencers (Matty J, Lydia O’Donnell, Scott Henderson, Luke Carroll, Tommy Newell, Camilla Bazley) were also secured to generate social and editorial media buzz throughout the campaign.


Kicked off the campaign by announcing to Australian media that the Sydney Marathon had become a candidate for the prestigious Abbott World Marathon Majors, with the opportunity to join six of the world’s most iconic races including the TCS London Marathon and TCS New York Marathon.


Focused on creating a regular drumbeat of media coverage to drive ticket sales, build excitement and capitalise on all media opportunities leading into the events. Key media activity included proactive pitching, event announcements, what’s on listings and influencer content. Ambassadors and event participants were also utilised to secure editorial features outside of running media and into mainstream and lifestyle publications.

Finish Line

Generated awareness and excitement during event week with mass media opportunities in the week leading into the event, as well as media management on event day. This included multiple press conferences, media accreditation and event day media management and request facilitation.


Media Clips




Influencer Reach

Blackmores Sydney Running Festival Activation

As the experts in all things PR, media and socials, Two Palms Media can execute campaigns and events on a national level. Get in touch with us today to see how we can make your brand a household name.