Aussies love their cars and technology almost as much as they love their sport. Australia is in the top 15 countries globally by ownership of cars per capita.
We created a Bar O, a premium launch experience hosted in a historic former tyre factory in the heart of Sydney. We hosted, media, influencers and dealerships in an imersive experience which embodied the DNA of the Chery brand. Headlined by Bag Raiders and Hosted by Matty J, our installations allowed our guests to experience the future thinking tech of the Omoda5 all in one room.