Advocacy Campaign

Brief in a tweet

Create a campaign that connects young savvy families with the highlighly anticipated BFCM 13 day sale period. Focus on a unique integrated talent and advocacy campaign that separate’s Koala from the noise as the go to mattress, furniture, and homeware brand throughout this period.
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The Insight

Coming to a mobile phone near you. 13 days. 13 absurd ideas. Say Hello to Hollywood on a Koala Budget

What we did

Connecting to young, savvy families throughout the BFCM 13-day sale period, we focused on a unique advocacy strategy that separated Koala from the noise as the go-to mattress, furniture, and homeware brand throughout this period.

In a cluttered and saturated market, we successfully delivered two key messages to audiences through reactionary, comedic, and entertaining content:
1. Up to 30% off, and
2. Irresistible daily deals

Connecting with young, savvy families, creators executed 26 total deliverables while amplifying a blend of teaser trailers, cameos, and respective daily deals.


IG Engagement


TT Engagement



Koala Activation and Talent Agency

Koala needed to drive awareness to their next massive product sale, and our team stepped up to the plate with a comprehensive product activation campaign that brought in remarkable results. Contact us today to see how we can help amplify your next product sale.