Koala

Advocacy Campaign

Brief in a tweet

Create a campaign that connects young savvy families with the highlighly anticipated BFCM 13 day sale period. Focus on a unique integrated talent and advocacy campaign that separate’s Koala from the noise as the go to mattress, furniture, and homeware brand throughout this period.

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The Insight

Coming to a mobile phone near you. 13 days. 13 absurd ideas. Say Hello to Hollywood on a Koala Budget

What we did

Connecting to young, savvy families throughout the BFCM 13-day sale period, we focused on a unique advocacy strategy that separated Koala from the noise as the go-to mattress, furniture, and homeware brand throughout this period.

In a cluttered and saturated market, we successfully delivered two key messages to audiences through reactionary, comedic, and entertaining content:
1. Up to 30% off, and
2. Irresistible daily deals

Connecting with young, savvy families, creators executed 26 total deliverables while amplifying a blend of teaser trailers, cameos, and respective daily deals.

19.72%

IG Engagement

4.97%

TT Engagement

2.54%

Engagement

Koala Activation and Talent Agency

Koala needed to drive awareness to their next massive product sale, and our team stepped up to the plate with a comprehensive product activation campaign that brought in remarkable results. Contact us today to see how we can help amplify your next product sale.