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Cricket is firmly entrenched in the Australian culture, and we wanted to ensure this was seen through our content. Two Palm’s proposal for achieving this was to prioritise entertainment over educational content and bring the personalities of our Aussie Cricketers to the forefront.
Throughout a 12-week campaign window, PVSAU played host to the highly-anticipated launch of The Test Season Two, delivering a dynamic content mix, that fuelled engagement between Prime Video Sport AU and cricket fans. Our Social First assets included everything from The Men’s Australia Cricket Team “Passing the Phone” to battle it out on the classic Test Match Board game and everything in between as we created a rich pipeline of assets to support the campaign window.
As Amazon Prime Video’s preferred creative agency, Two Palms Media were tasked with generating huge buzz around season 2 of The Test, and we’re proud to say that our bespoke PR marketing campaign, matched with the expertise of our Sydney social media agency, delivered massive results. Reach out to us to see how we can do the same for your campaign.